The Competitive Advantage
April 15, 2015
I was flipping through a magazine this morning and came across a small article announcing a new product available to consumers.
It’s a Bluetooth-enabled frying pan that helps you find the right temp so you know when to flip your pancakes (or whatever you’re cooking). Are you serious?!Continue Reading
September 17, 2014
I was talking with a long-time industry friend of mine this week and he made a really interesting comment. He said, “For every new client we pick up, we’re losing one or two.” He called it their ‘churn rate.’
Yikes! With those kinds of odds, it won’t take long before they’re in really serious trouble.
It’s a good lesson for all of us… What’s your churn rate?Continue Reading
July 23, 2014
As I write this, I’m in the midst of a project with a client… helping them to develop their “go to market” messaging for a new service line. We’ve been talking about features and benefits, what “pain points” we think it addresses, what those that have tried it think about it and so on.
But we can only do so much. If you believe that “the buyer’s perception is the seller’s reality” (and I do!), then before my client makes any final decisions on messaging, he needs to get some input from those for whom the messaging is intended… his clients and prospects.
The fact is, getting feedback from clients could be the answer to most of your business questions and problems. Think about all the issues you deal with and where client input could be helpful…Continue Reading
February 20, 2013
Every day… you get up, go to the office, collect some data for your clients, interpret that data and give them some feedback to help them do their jobs better. Yeah, a little over-simplified, but you get my drift.
So, here’s the question… are you doing that same thing for yourself? Particularly with your marketing & sales as a way to help you do it better?Continue Reading