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The Competitive Advantage

tag: small business owner

November 26, 2019

9 Things I’m Thankful for at Work 

It’s almost Thanksgiving… and a tradition around many dining room tables, before anyone digs into their turkey and dressing, is to go around the table and have everyone their say out loud what they’re thankful for. It’s a nice way to share something personal and to remind us all how fortunate we are for the things in our life.

So, with that as the backdrop, I’d like to take a minute to share what I’m thankful for regarding my business…

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June 3, 2019

Building Your Personal Reputation

A few weeks ago, I wrote a blog post about how the clients of small businesses aren’t just buying the products or services of that business, they’re buying the owner of that business, too.

If you believe in that premise, then, as a small business owner (or senior leader), you need to understand that your ‘reputation’ is a critical component in the success of your firm.

In this post, we’ll outline several different ways to help build your reputation and position yourself as someone that potential buyers will want to do business with.

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May 5, 2019

As a Small Business Owner, Your Clients are Buying YOU!

Like me, many of you are small business owners… proud of what you’ve built and of what you’re doing. But the fact is, regardless of how slick your technology, how well constructed your processes or how professional your [small] team… your clients are buying YOU! They know the risks of doing business with a small firm (remember “No one ever got fired for hiring IBM!”?)… but they’re willing to take a chance. Why? Because of you.

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