The Competitive Advantage
June 3, 2019
A few weeks ago, I wrote a blog post about how the clients of small businesses aren’t just buying the products or services of that business, they’re buying the owner of that business, too.
If you believe in that premise, then, as a small business owner (or senior leader), you need to understand that your ‘reputation’ is a critical component in the success of your firm.
In this post, we’ll outline several different ways to help build your reputation and position yourself as someone that potential buyers will want to do business with.Continue Reading
May 5, 2019
Like me, many of you are small business owners… proud of what you’ve built and of what you’re doing. But the fact is, regardless of how slick your technology, how well constructed your processes or how professional your [small] team… your clients are buying YOU! They know the risks of doing business with a small firm (remember “No one ever got fired for hiring IBM!”?)… but they’re willing to take a chance. Why? Because of you.Continue Reading