The Competitive Advantage
October 15, 2019
A few weeks ago, I wrote a post on how NOT to use LinkedIn in your sales efforts (read it here). It was one of our most popular posts all year. Evidently, I’m not the only one who hates hard-sell pitches on LinkedIn.
In a happy coincidence, I was telling a client contact about this post… and she told me a story about how she is using LinkedIn in a friendly, non-salesy and effective way. Here’s what she’s doing…Continue Reading
September 17, 2019
I love LinkedIn… and I hate it!
It is, by far, the best platform for connecting, communicating and sharing information in the B2B environment. It is also abused far too often and by far too many people. Let me share with you a recent true story of how NOT to use LinkedIn.Continue Reading
December 11, 2018
“Do I really need to be on social media?”
Spoiler alert… “Yes!” Yes, you do need to be on social media.
When I talk to oldsters (I can say that… I’m 60), their feelings about social media are generally like this: LinkedIn is just for job-hunting… Facebook is for looking at pictures of friends & family… and they don’t have any idea what Twitter is about.
Allow me to simplify and make the case for all three of them. Social media platforms are marketing channels through which you can communicate to clients and prospective clients. By doing so on a regular basis, social media allows you to build and maintain a level of awareness in the markets you serve, develop connections and engage with those buyers, and position yourself as a Subject Matter Expert or Thought Leader.
Let’s do a quick review of each of the platforms…Continue Reading
November 21, 2016
5 Ways to Spruce up your LinkedIn Profile
In the first two weeks of this 6-week series on getting ready for growth in 2017, we discussed:
Today, we tackle social media… specifically – how to improve and enhance your LinkedIn profile.
Our research shows that the first action a prospective client will take when conducting their due diligence on new suppliers is to go to their websites. No surprise. The second thing? They visit the LinkedIn profiles of the firm’s key executives and the ‘sales rep.’
So, it’s critical that your LinkedIn profiles are as up-to-date and complete as possible. To that end, here are 5 tips for sprucing yours up…Continue Reading
May 24, 2016
I was meeting with a group of senior leaders at one of my clients last month, talking about various marketing strategies and tactics. One of the items we discussed was the use of social media marketing… specifically that these key leaders be active on LinkedIn and Twitter.
One of my contacts (by the way, not a technology luddite) literally rolled his eyes at the prospect of actively using social media.
My response to him… “I understand your hesitation… but GET OVER IT! It doesn’t really matter want you want… it only matters what your clients and prospects want.”Continue Reading
June 9, 2015
We all know about LinkedIn – THE social network for businesspeople. Rarely do I come across a client, prospect or vendor who is not on it. I am not a ‘power user’ (I still take advantage of a free account), but I am an active user – connecting often, posting frequently and participating in online conversations.
And as an active user, I see way too many mistakes made by way too many users – all of which happen simply because they are too lazy to take a few minutes to “do it right.” Here are the most egregious of the LinkedIn mistakes (in no particular order)…Continue Reading
January 6, 2015
In the first three parts of this series, we’ve delved into…
This week, our focus is on the bad use of LINKEDIN. Note: while this post focuses on LinkedIn, most of the comments below also apply to other social media platforms like Facebook, Google+, etc.
For professionals in B2B firms, LinkedIn should be your #1 choice for social media marketing. I’ve seen some recent stats stating that LinkedIn has more than 330 million users worldwide, with over 107 million of them in the U.S.Continue Reading
July 3, 2013
If your summer is slow, focus on marketing & sales for a competitive advantage; part 3 – spruce up your online presence
OK, we’re now three weeks into this series of working “on” your business during the summer slowdown that many of us face. Based on my earlier posts, have you done some planning for the fall conference season? Or spent any time improving your use of LinkedIn? I hope so.
Here’s the suggestion for this week…
Summer tip #3: Spruce up your online presenceContinue Reading