The Competitive Advantage
June 9, 2015
We all know about LinkedIn – THE social network for businesspeople. Rarely do I come across a client, prospect or vendor who is not on it. I am not a ‘power user’ (I still take advantage of a free account), but I am an active user – connecting often, posting frequently and participating in online conversations.
And as an active user, I see way too many mistakes made by way too many users – all of which happen simply because they are too lazy to take a few minutes to “do it right.” Here are the most egregious of the LinkedIn mistakes (in no particular order)…Continue Reading
January 6, 2015
In the first three parts of this series, we’ve delved into…
This week, our focus is on the bad use of LINKEDIN. Note: while this post focuses on LinkedIn, most of the comments below also apply to other social media platforms like Facebook, Google+, etc.
For professionals in B2B firms, LinkedIn should be your #1 choice for social media marketing. I’ve seen some recent stats stating that LinkedIn has more than 330 million users worldwide, with over 107 million of them in the U.S.Continue Reading
July 3, 2013
If your summer is slow, focus on marketing & sales for a competitive advantage; part 3 – spruce up your online presence
OK, we’re now three weeks into this series of working “on” your business during the summer slowdown that many of us face. Based on my earlier posts, have you done some planning for the fall conference season? Or spent any time improving your use of LinkedIn? I hope so.
Here’s the suggestion for this week…
Summer tip #3: Spruce up your online presenceContinue Reading