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The Competitive Advantage

tag: strategy

December 3, 2019

This Seller-Doer Sales Strategy is Right in Your Own Backyard

Let me start with a few questions. As a seller-doer…

#1. Do you live in or near a fairly large city? [Everyone in NY, Chicago, Atlanta, LA and even in places like Nashville & Baltimore are putting their hands up in the air.]

#2. Do you have clients or potential clients (i.e. sales prospects) based nearby? [Most of the hands stay up.]

Final question. Have you visited any of those clients or prospects, in-person, in the past 3 months? [That sound you hear is all of the hands dropping.]

Why is that? Why would we not visit nearby “business opportunities” in-person?

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November 20, 2019

Their marketing worked! This time.

I needed a new part for my truck. The armrest was busted and I needed a new piece to fix it. I asked my mechanic about replacing the entire armrest, but was a little appalled at the cost of a new one. And I didn’t know quite where to go to find a piece as specific as the underside plate for an armrest in a Ford truck.

Then, in a huge stroke of luck/coincidence, I saw an ad on TV for a place called RockAuto. So, I went to their website, found the part, ordered it, the part showed up a few days later… boom! The advertising worked for them.

Sort of.

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October 15, 2019

Part 2: Hard selling inside of LinkedIn? Stop it, stop it, stop it!

A few weeks ago, I wrote a post on how NOT to use LinkedIn in your sales efforts (read it here). It was one of our most popular posts all year. Evidently, I’m not the only one who hates hard-sell pitches on LinkedIn.

In a happy coincidence, I was telling a client contact about this post… and she told me a story about how she is using LinkedIn in a friendly, non-salesy and effective way. Here’s what she’s doing…

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September 24, 2019

Not sure what sort of customer experience you deliver? Just ask!

Here’s a short [true] story about an incredibly effective way to understand what sort of ‘customer experience’ your firm is delivering to the marketplace…

We subscribe to a webinar platform called WebinarNinja… and have been a client of theirs for just under three years. It’s proven to be a very good platform for our webinar program and workshops. WebinarNinja is one of those fast-growing tech companies, led by a sharp and energetic leader. In this case, his name is Omar Zenhom.

One of the risks when running a growing company is getting pulled in a lot of different directions and, as a result, slowly becoming ‘distanced’ from your clients. Losing touch with them. Getting so wrapped up in dealing with all of that other ownership and management ‘stuff,’ that you become disconnected from what made you successful in the first place… those clients.

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September 10, 2019

The 5 Strategic Questions You Must Answer for Success in 2020

The end of 2019 is in sight. And as it nears, wandering minds turn to the future… and what’s going to happen next year.

As a result, over the next few months, many firms will convene their annual gathering around the conference table and talk about what they want to do in 2020 to grow their business. Unfortunately, these meetings seem to end the same way every year, with a bold directive from the boss… something like, “We want a 20% increase in sales next year… now go get ‘em!” And while that might rally the troops a little (though, I doubt it), it doesn’t provide any real direction or guidance for making that happen.

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August 27, 2019

Former Clients: A New Path to Growth?

In a meeting, recently, with a couple of leaders from our industry, we fell into a discussion about the state of “sales” in our industry. During our chat, one of them mentioned that a new sales rep at his firm – someone from outside of the industry, interestingly – managed to put several hundred thousand dollars of potential new business into her pipeline in just her first few months of employment!

I was blown away! That is absolutely unheard of. To reach level of success… that quickly… especially by an industry outsider. What was her secret?

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June 11, 2019

All Clients Are Important, But Large Clients Matter More.

We like to think that all clients are important… and they are. Our goal is to do good work for all clients and deliver a high level of service to each of them… and we strive for that every day.

But the fact is… your large clients are more important than your small clients!

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June 3, 2019

Building Your Personal Reputation

A few weeks ago, I wrote a blog post about how the clients of small businesses aren’t just buying the products or services of that business, they’re buying the owner of that business, too.

If you believe in that premise, then, as a small business owner (or senior leader), you need to understand that your ‘reputation’ is a critical component in the success of your firm.

In this post, we’ll outline several different ways to help build your reputation and position yourself as someone that potential buyers will want to do business with.

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