The Competitive Advantage

September 26, 2018

7 Guidelines to Make Your Webinars Awesome!

Webinars continue to be one of the most effective marketing channels in the B2B space. Done right, they can help to establish [and cement] your position as a Subject Matter Expert (SME), define your competitive advantage in the marketplace, build awareness for your firm and – maybe most importantly – generate and nurture qualified sales leads.

But, webinars have more ‘moving parts’ than most marketing tactics. So, to ensure success when you’re delivering them, follow these 7 guidelines (in no particular order, except the first one!):

June 20, 2017

Why I left this webinar after just 10 minutes!

The two most common ways presenters butcher a webinar…

I sat in on a webinar last week… sort of. It was a presentation on Customer Journey Mapping and I was genuinely excited by the topic.

But after less than 10 minutes, I left! While the topic was certainly of interest to me, the delivery of it was so horrible that I just couldn’t sit through it.

April 11, 2017

Using webinars for marketing? Follow these 4 guidelines.

Webinars can help you achieve a number of marketing objectives… building awareness for your firm, positioning you (the presenter) as a Subject Matter Expert and, of course, generating sales leads. We like webinars so much, we started our own program this year.

And as we’ve gotten into this program, we’ve learned 4 key lessons that can be helpful to anyone with webinars in their marketing & sales plan.