The Competitive Advantage
February 9, 2021
It’s hard to believe that in 2021, I still have to write a blog post like this.
The very first website was published in 1990 – and a lot of changes have happened since then with the technology. Like most tech, it’s now a lot easier and less expensive to put up and maintain a sharp, professional website then it was just a few years ago. And yet, I come across websites every day that are just plain lousy! There are no two ways about it. So, for those of you whose website needs some help – and you know who you are – here are 6 guidelines to help get your website back to being an asset instead of a liability.Continue Reading
May 26, 2020
OK, let’s be honest… other than putting up a new blog post occasionally, how long has it been since you spent any real time on your website? And looked at it with a critical eye?
In today’s highly-competitive, fast-paced world, if your website isn’t up-to-date, then your firm is falling behind. So, to make sure your website is an asset – and not a liability – here are the four key website elements you need to review:Continue Reading
September 2, 2019
When was the last time you made some major enhancements to your website? Or even just a few simple edits? Did you create your website and then just let it sit there like a print ad in a magazine… or do you treat like it what it really is – the most important element in your entire marketing & sales effort?
If it’s been a while since you’ve spruced up your website, now’s the time… as you start thinking ahead to the new year (and the new decade). To help you get started, here are 3 easy ways to upgrade your website… and it won’t take very long or cost much (if any) money.Continue Reading
March 19, 2019
Visitors to your website – especially those who might become clients – are there with a purpose. An agenda. They have a number of questions that they need answers to… and if you don’t answer them properly (or answer them at all), the visitors will simply move on to the next potential vendor.
To make sure that doesn’t happen at your firm, here are the 5 questions your website must answer:Continue Reading
March 14, 2017
Your clients don’t care about what you can do… they care about what you can do for them.
We’re working with a new client who has developed a unique market research methodology. It’s really very interesting and kind of heady stuff – with a lot of science behind it. And that’s exactly how it’s described on their website. Which is fine.
In fact, that’s how most firms describe their products and services on their websites in our industry: “here’s what we do”… “and it’s really neat”… “and we’re really great at it!”
Meanwhile, your website visitors – a.k.a. potential clients – are reading that copy and asking themselves, “So what?! Why should I care?”
And they’re absolutely right… why should they care? You haven’t given them a reason to.Continue Reading
December 6, 2016
Planning for revenue growth in 2017: Part 5 of 6
If you’ve been reading along with this series for the past several weeks, you know that we’ve covered several fundamental, but critical, ways to enhance your marketing & sales as you move into 2017, including:
- Understanding the perception of your firm in the marketplace
- Sprucing up your LinkedIn profile
- Starting to blogging
- Picking up the phone
Today, we explore what should be at the hub of your marketing efforts – your website… and how to do a website update.
Without suggesting you embark on a complete re-do of your website – especially before the end of 2016 – here are 4 easy tips to help get your website ready for 2017:Continue Reading
May 31, 2016
This past week, I spent some time online doing research for new project management software. I did a Google search for highly-rated platforms, then went to the website of those that interested me.
One of the first things I do when investigating software is to watch a video demo to get a feel for the platform. This week, though, on the websites of two of the platforms I was investigating, the videos weren’t working! Videos are perhaps the most important element on a website selling software… and they were broken. And these are software companies!
Which got me to thinking about all businesses… after a new website launch, how often do we go back and look through it to make sure everything is functioning properly? If you’re like most businesses, not very often… or more likely – never! At least not until a client calls to alert you about a problem… and by then, the damage has been done.Continue Reading
October 19, 2015
Fact… your website is your top marketing tool – the #1 place prospective clients will go to do their due diligence on your firm.
So, do me a favor right now. Click over to your firm’s website and browse around for a few minutes. Go ahead… I’ll wait!
What did you see?
If your site is like most, you’ve waxed poetic about all of the services you offer, how great your employees are, your ‘special’ internal processes and even your mission statement.
OK, I’ll say it, “Nobody cares!” Not that much, anyway.Continue Reading