Download your free e-books!

As a recognized leader in the field of marketing in the market research industry, we are pleased to be able to make the following eBooks available. They are written for business owners, managers and those doing the hands-on marketing or sales for their firms. We hope you find them beneficial.

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Marketing & Sales for the Market Research Firm:

Part 3 - 12 Reasons Why Your Marketing & Sales Might Not Be Working and What You Can Do About It

 

Part 3 helps to address the results of ineffective marketing & sales... problems like a declining number of bids, feast-or-famine revenue, missed business opportunities, a lack of sales leads and an inability to articulate your competitive advantage.

Marketing & Sales for the Market Research Firm:

Part 2 – How to Build an Effective Business Development Structure

 

Part 2 addresses the challenge of understanding the responsibilities of marketing and sales positions, deciding which kinds of positions are needed to help your firm achieve its revenue goals and managing them both effectively.

Marketing & Sales for the Market Research Firm:

Part 1 – The Fundamentals

 

Part 1 helps to provide a basic understanding of what’s needed to successfully grow revenue in our industry. Its topics include creating a marketing & sales plan, how to set marketing strategy, selling for the non-sales rep and measuring marketing.

Not sure that you need a consulting firm?  Want to know if we’re the right firm for you?  Just want to better understand how we can help?  No worries… let’s schedule a free, 30-minute consultation and talk about it.  Contact us at info@HarpethMarketing.com or (615) 415-3980.

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Harpeth Marketing founder, Steve Henke, is a frequent speaker at business and trade associations.  Whether in-person or virtually, Steve draws on his 30+ years of marketing & sales experience to craft presentations that are informative and engaging.  For more information, email us with the details of your next event or meeting.

“Steve Henke’s recent webinar, Creating a Winning Marketing & Sales Plan: 40 Tips in 40 Minutes, received the highest satisfaction rating of any Quirk’s webinar in the last five years. This is no surprise as Steve’s presentation was lively, contained excellent content and was delivered in an authoritative manner.”

Steve Quirk, President & Publisher
Quirk’s Marketing Research Review
August 2, 2012

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