How We’re Different
Does the world really need another “marketing consultant?” Google® that phrase and you’ll be rewarded with a list of literally thousands of firms. So, what makes Harpeth Marketing unique? Several things, we think…
- MR is where we live. Harpeth Marketing is one of the very few marketing consulting firms with a focus on the market research industry.
- Process, not tactics. We focus on the “process of marketing.” We help you think through your marketing & sales, develop strategies and put in place plans to effectively manage execution. Marketing tactics come and go. 20 years ago, marketing was all about mass media advertising and direct mail… then along with the internet came online banner ads and email… and now it’s social media and mobile marketing. Who knows what’s next? But with a thorough understanding of how the marketing process works, you’re free to use whatever tactics you wish.
- Accountability. As part of the coaching aspect of an engagement, we meet weekly to talk about the development of the plan and then on the execution of it. We serve as the “marketing manager” and hold your marketing personnel accountable for working through the plan.
- We stick around. Consulting firms are often criticized for completing a key project and then disappearing. We don’t work like that. At Harpeth Marketing – we don’t just help with the creation of the plan, we stay with you for several months, coaching and guiding you through the implementation process to ensure you are successful.
- We ♥ marketers. In many firms that hire marketing consultants, the on-staff marketing personnel are often concerned, thinking that the consultants are coming in to make them look bad… or worse, put them out of work. Not us. Our goal is to make your marketers look like “rock stars,” to have them fully-integrated into everything we do so that they can take the lead once we’re gone.
To learn more about how we’re different, contact us at info@HarpethMarketing.com or (615) 415-3980.