Marketing Resources

The following articles and other resources are for you to use and share.  We hope that these provide you with some ideas, tips & tricks to help you with your marketing & sales.





Sort articles by category: All, Strategy, Tactics, Management, Other


Marketing & Sales Success Begins with a Simple Step… Thinking!
Can you really be “all things to all people?”
12 Marketing & Sales Activities you Gotta STOP this Year!
20 Marketing and Sales Concepts Business Leaders Need to Know, Part 2
Strategy Before Tactics!
Content Marketing not working? Eh, don’t worry about it!
Marketing Measurement: 3 New Methods You Have to Try in 2016
Not using LinkedIn? Are you kidding me?!
Take Charge of Your Own Success… Stop Relying on Others!
Getting first-time clients to take a chance on you.
THINKING! A framework for creating better business plans in 2015.
10 Ways to Get Clients to Sell FOR You (and they won’t cost a dime!)
Do you know where you’re going? Why Strategy should drive your marketing & sales.
11 execution tips to help you exceed client expectations
How to Turn First-time Clients into Repeat Clients
How that ‘one great client’ could doom your firm
Six marketing and sales mistakes MR firms make every day
Suspects, Prospects and Clients: Is your firm focused on the right target?
Learning to play the game: What football can teach us about marketing
Differentiating your firm in a crowded marketplace
15 Reasons E-mail Still Matters in Sales and Marketing
Use the 8 Ps of Marketing when Setting Strategy
Integrate the 4 As of Marketing into Your Planning
Size Does Matter: 4 Approaches to Growing Your Business


How to Sell to Market Research Buyers, Part 3
How to Sell to Market Research Buyers, Part 2
How to Sell to Market Research Buyers, Part 1
5½ [behind-the-scenes] Marketing & Sales Activities You Need To Do in December
Got something to say?
Revenue Growth? Try the ‘5% Challenge’… it’s Brilliant!
10 Guidelines for How to Be Successful at Sales
The Sales Presentation: Stop Reading the PowerPoint Slides and Tell Your Story
The Top 10 Ways to Build Awareness
The 13 Most Common Website Mistakes
The Most Important Part of Exhibiting
Content marketing isn’t a one-time thing… it’s an all-the-time thing.
Not happy with your marketing & sales? Then make just one change in 2015!
For Beginners: Should I Tweet Daily? Yes… and here’s how.
How to Connect with Booth Visitors – An Exhibitor’s Worksheet
Not getting the email results you want? Make sure you’re following these 7 email marketing guidelines.
15 easy, low-cost marketing and sales tactics for 2014 – Part 2
15 easy, low-cost marketing and sales tactics for 2014 – Part 1
13 Lessons for Researchers Who Don’t Want (or Like) to Sell
Social media marketing success in 30 minutes a day
Prove it! Nine ways to convince prospects to work with you for the first time.
Five everyday ways to grow your business
Eight proven ways to build awareness – and why you should!
A Checklist for Conducting Your Own Marketing & Sales Audit
25 low- or no-cost ways to grow your business
Come prepared, dress the part and follow up: 10 dos for exhibiting at MR trade shows
No rookies, no gum and no Frisbees: 10 don’ts for exhibiting at MR trade shows
How to see yourself as clients see you


Running a small firm? Who holds you accountable?
Your Sales Forecast Doesn’t Have to be a Guessing Game!
Lead generation is a 3-step process.
Measuring Sales… it’s Not just about Revenue
7 Selling Behaviors Seller-Doers Must Employ to be Successful.
How to maximize the impact of your marketing investment.
Should you ever walk away from revenue?
Get Ready for 2017 with these 6 Marketing & Sales Activities
20 Marketing and Sales Concepts Business Leaders Need to Know, Part 1
6 Marketing & Sales Lessons Learned in our First 4 Years in Business
The One Thing You Must Include in Your 2016 Marketing & Sales Plan
Is it OK to fire a client?
9 Ways to Build your Business During the Summer Slowdown
Got your Marketing Plan for 2015? No?! Now’s a good time to start…
Get it right! You can’t manage what you don’t measure.
It’s not that complicated! A common sense approach to the marketing & sales process.
How MR firms are blowing it with new customers: Lessons learned while secret shopping
Management or sales… you can’t serve two masters.
Marketing 101: It takes Work to make it Work
The 12 Guiding Principles of Marketing (part 2)
The 12 Guiding Principles of Marketing (part 1)


Creating a Winning Marketing & Sales Plan: 40 Tips in 40 Minutes (webinar recording)

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