- Got something to say?
- Running a small firm? Who holds you accountable?
- Marketing & Sales Success Begins with a Simple Step… Thinking!
- Your Sales Forecast Doesn’t Have to be a Guessing Game!
- Lead generation is a 3-step process.
- Measuring Sales… it’s Not just about Revenue
- 7 Selling Behaviors Seller-Doers Must Employ to be Successful.
- Can you really be “all things to all people?”
- 12 Marketing & Sales Activities you Gotta STOP this Year!
- How to maximize the impact of your marketing investment.
- Revenue Growth? Try the ‘5% Challenge’… it’s Brilliant!
- Should you ever walk away from revenue?
- Get Ready for 2017 with these 6 Marketing & Sales Activities
- 20 Marketing and Sales Concepts Business Leaders Need to Know, Part 2
- 20 Marketing and Sales Concepts Business Leaders Need to Know, Part 1
- 10 Guidelines for How to Be Successful at Sales
- Strategy Before Tactics!
- 6 Marketing & Sales Lessons Learned in our First 4 Years in Business
- The Sales Presentation: Stop Reading the PowerPoint Slides and Tell Your Story
- Content Marketing not working? Eh, don’t worry about it!
- Marketing Measurement: 3 New Methods You Have to Try in 2016
- The One Thing You Must Include in Your 2016 Marketing & Sales Plan
- Not using LinkedIn? Are you kidding me?!
- Is it OK to fire a client?
- Take Charge of Your Own Success… Stop Relying on Others!
- Getting first-time clients to take a chance on you.
- 9 Ways to Build your Business During the Summer Slowdown
- The Top 10 Ways to Build Awareness
- The 13 Most Common Website Mistakes
- The Most Important Part of Exhibiting
- Content marketing isn’t a one-time thing… it’s an all-the-time thing.
- THINKING! A framework for creating better business plans in 2015.
- Not happy with your marketing & sales? Then make just one change in 2015!
- For Beginners: Should I Tweet Daily? Yes… and here’s how.
- Got your Marketing Plan for 2015? No?! Now’s a good time to start…
- How to Connect with Booth Visitors – An Exhibitor’s Worksheet
- Not getting the email results you want? Make sure you’re following these 7 email marketing guidelines.
- 10 Ways to Get Clients to Sell FOR You (and they won’t cost a dime!)
- Do you know where you’re going? Why Strategy should drive your marketing & sales.
- 11 execution tips to help you exceed client expectations
- How to Turn First-time Clients into Repeat Clients
- 15 easy, low-cost marketing and sales tactics for 2014 – Part 2
- 15 easy, low-cost marketing and sales tactics for 2014 – Part 1
- 13 Lessons for Researchers Who Don’t Want (or Like) to Sell
- Social media marketing success in 30 minutes a day
- Get it right! You can’t manage what you don’t measure.
- It’s not that complicated! A common sense approach to the marketing & sales process.
- How MR firms are blowing it with new customers: Lessons learned while secret shopping
- Management or sales… you can’t serve two masters.
- Prove it! Nine ways to convince prospects to work with you for the first time.
- Five everyday ways to grow your business
- How that ‘one great client’ could doom your firm
- Six marketing and sales mistakes MR firms make every day
- Eight proven ways to build awareness – and why you should!
- Suspects, Prospects and Clients: Is your firm focused on the right target?
- A Checklist for Conducting Your Own Marketing & Sales Audit
- Learning to play the game: What football can teach us about marketing
- Differentiating your firm in a crowded marketplace
- 25 low- or no-cost ways to grow your business
- 15 Reasons E-mail Still Matters in Sales and Marketing
- Come prepared, dress the part and follow up: 10 dos for exhibiting at MR trade shows
- No rookies, no gum and no Frisbees: 10 don’ts for exhibiting at MR trade shows
- How to see yourself as clients see you
- Marketing 101: It takes Work to make it Work
- Use the 8 Ps of Marketing when Setting Strategy
- Integrate the 4 As of Marketing into Your Planning
- Size Does Matter: 4 Approaches to Growing Your Business
- The 12 Guiding Principles of Marketing (part 2)
- The 12 Guiding Principles of Marketing (part 1)
For Beginners: Should I Tweet Daily? Yes… and here’s how.
In the world of B2B marketing, Twitter ranks as the #2 social media network, behind only LinkedIn. As such, it should be an important part of your marketing initiative.
But read any article on how to best employ Twitter and one of the guidelines you’ll see from many pundits is to Tweet daily, if not several times a day!
Seriously?! Who’s got that kind of time?
Well, we might have an answer for you. Following is an easy, 5-step process that will help you to establish and maintain a daily Twitter presence to support your marketing strategies.
1. Know your audience (clients & prospects). What’s important to them? What are their pain points? What will help them to do their jobs better? Keeping those questions in mind will help you to create Tweets that are relevant to your audience – increasing readership, re-Tweets and the number of followers you attract. Knowing your audience will also help you to select the appropriate hashtags to use.
Note: A ‘Hashtag’ (with the # symbol) allows you to categorize your Tweets around a certain topic; it also helps you when searching for Tweets of a certain kind; e.g. all Tweets containing“#surveys” will have content related to surveying. Rule of thumb: no more than three hashtags per Tweet.
2. Create the relevant content. There are primarily two ways to do this:
- Write something original – either the Tweet itself, or having it point to other original content you’ve developed (and posted on your website or blog).
- Find content created by someone else and use the Tweet to point to that (hint: just make sure it’s not content from a competitor).
Note: If you choose to send your readers to someone else’s content (which we do very often), the question is, “How do you find it?” An easy and no-cost way that we’ve found works well is to sign-up for Google Alerts to search out and report back to you on what it finds. It’s very easy to use – select your search term(s)… Google scours the internet… then reports back to you daily (or weekly) with links to the articles/posts it has found. What search terms should you use? They could revolve around methodologies, applications/uses, vertical industries… or, more likely, some combination of those.
The key is to provide value & benefit with your Tweets… not to sell!
3. Catalog your findings. If you decide to use Google Alerts as described above, it will very likely deliver more content than you can Tweet about daily. And that’s great! When that happens, keep an inventory for future use (simply start a list of URLs that the Alerts deliver). That way, when it’s time to post your Tweets – or if you have a week where you just don’t find that many – you can go to the inventory list and pull from that.
4. Schedule ahead of time. Use a tool like Hootsuite (with no-cost/low-cost options) to help manage and schedule your Tweets ahead of time. At Harpeth Marketing, we do a week at a time, scheduling next week’s Tweets at the end of the current week. We also schedule each Tweet to be posted twice – once in the morning and again in the afternoon (to account for people’s Twitter reading habits). Hootsuite will also allow you to post to other platforms like your LinkedIn profile, LinkedIn groups, Google+ and Facebook. Note: posting on Hootsuite is where you’ll apply those hashtags we discussed in point #1.
5. Measure your work. Hootsuite can help you to track clicks, re-Tweets, etc. to help you understand if what you’re Tweeting about resonates with your audience. The more ‘activity,’ the better. In addition, if your Tweets point back to something on your website (e.g. a blog post), Google Analytics can help you track that, as well. Use what you learn from these measurements to continually fine-tune what you Tweet about.
Note: When someone re-Tweets one of your Tweets, it is accepted courtesy to thank them via a direct Tweet.
BONUS RECOMMENDATION: Build your list of Followers. In addition to the Tweeting described in the above steps, spend some time (preferably a little each week) scanning through Twitter to find others to follow. Generally, when you follow someone… they will follow you back. The best way to find them?
- Some will be recommended right on your Twitter home page (look for “Who to follow”)
- Do a little searching using the appropriate hashtags
Bottom line: Twitter is a lot like every other marketing tactic… when you do a little bit every day, you’ll make slow, steady progress and good things will happen. In this case, Tweeting will become a habit. Then, the more you Tweet, the more impact it will have on things like your awareness, positioning, thought leadership and developing industry connections.