20|20 Research President Steps Down to Launch Marketing Consulting Firm
FRANKLIN, TN, April 23, 2012 – Steve Henke, President of Nashville-based 20|20 Research today announced that he has resigned from the firm to launch Harpeth Marketing, a consulting firm serving exclusively the market research industry. Harpeth Marketing will work with its clients to create and then execute marketing & sales plans that help grow revenue.
According to Henke, “We had great success at 20|20, tripling the revenues of the firm during my six years there. Harpeth Marketing gives me the opportunity to combine my industry experiences from 20|20 with a 25-year marketing and sales career. The target market for our services is firms with at least one marketing or business development person on board… someone we can work with during the execution phase of the plan.”
“In addition, we wanted to create a different kind of consulting firm… and we did. For one, we focus on the ‘process’ of marketing and sales. Twenty years ago, marketing was all about mass media advertising and direct mail… then along with the internet came banner ads and email marketing… and now it’s social media and mobile marketing. Who knows what’s next? But with a thorough understanding of how the marketing process works, you can be successful no matter what comes along.”
Henke continued, “We’re also ‘educators.’ We work side-by-side with our clients to show them how we do what we do, so that they can learn to do it all themselves. There are no secrets. We help them to create a sustainable marketing & sales program so that they can continue to be successful long after our engagement with them is over.”
ABOUT HARPETH MARKETING – Harpeth Marketing works with firms in the market research industry and their marketing personnel to help them create and utilize clear, functional marketing & sales plans for improved outcomes and increased revenues. They do this through a process-based program of consulting, coaching and accountability. For more information about Harpeth Marketing, visit www.HarpethMarketing.com or contact Steve Henke, President at (615) 415-3980 or Steve@HarpethMarketing.com.
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