Harpeth Marketing Launches 2nd eBook on Marketing & Sales for Market Research Firms
FRANKLIN, TN, September 17, 2012 – Harpeth Marketing announced today the release of Marketing & Sales for the Market Research Firm: Part 2 – How to Build an Effective Business Development Structure, a 14-page eBook that can be downloaded for free from the company’s website.
Some of the eBook’s topics include:
- Understanding the goals and responsibilities of the marketing and sales functions
- Exploring the different marketing and sales positions common in the MR industry
- Reviewing options for sales commissions plans
- Managing marketing & sales inside the small firm
According to Steve Henke, President of Harpeth Marketing and former President of 20|20 Research, “This eBook is the second in a series from Harpeth Marketing. It was written as a result of the conversations we were having with leaders of firms in the market research industry across the country. One of the most often-asked questions we heard was, ‘What’s the right structure for our marketing and sales efforts?’ This eBook is an attempt to answer that difficult question.”
Marketing & Sales for the Market Research Firm: Part 2 – How to Build an Effective Business Development Structure can be downloaded by going to http://188.8.131.52/~harpethm//ebook/.
ABOUT HARPETH MARKETING – Harpeth Marketing works with firms in the market research industry and their business development personnel to put in place marketing and sales systems that improve outcomes and increase revenues. They do this through three primary types of process-based engagements – Planning & Execution Management, Marketing & Sales Audits and Coaching & Consulting. For more information, visit www.HarpethMarketing.com (website), www.GetTheCompetitiveAdvantage.com (blog) or contact Steve Henke, President at (615) 415-3980 or Steve@HarpethMarketing.com.
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