Press Release:

Harpeth Marketing Publishes 7th eBook on Marketing & Sales for the Market Research Industry

FRANKLIN, TN, February 26, 2015 – Harpeth Marketing announced today the release of Why Should I Choose You? How to Differentiate your Firm in a Crowded Marketplace, a 14-page eBook that can be downloaded for free from the company’s website.

According to Steve Henke, Founder & President of Harpeth Marketing, “Take a look at the website of any number of research firms. Read through their pages titled “About Us”, “How We’re Different” or “Why Hire Us.” They all read a lot like each other’s… with overused phrases like, “we consult with our clients,” “senior-level involvement” and “actionable insights” showing up everywhere. And it’s not any better for fieldwork firms, panel companies or technology providers. This eBook can help businesses break through the perception that all firms in our industry are essentially the same.”

Why Should I Choose You? How to Differentiate your Firm in a Crowded Marketplace explores:

  • What most firms say are their points of differentiation (PODs)… and why they’re wrong
  • The process for determining a firm’s PODs
  • What to do after a firm has established its PODs
  • 12 real-world examples of how certain firms have differentiated themselves

Why Should I Choose You? How to Differentiate your Firm in a Crowded Marketplace can be downloaded by clicking here: http://bit.ly/Harpeth-EB7.


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