How to Manage Sales in the Market Research Industry – The 12th eBook from Harpeth Marketing
FRANKLIN, TN, June 20, 2017 – Harpeth Marketing announced today the release of their 12th eBook, How to Manage Sales in the Market Research Industry, a guidebook for those responsible for building and managing their firm’s sales function.
According to Steve Henke, Founder & President of Harpeth Marketing, “Historically, firms in our industry have relied on others for their success… hoping referrals and word-of-mouth would sustain them. But in today’s fast-changing environment – when the competition includes new technology, big data, DIY, social media, reduced budgets, purchasing departments or companies who just don’t see the value in research – the more proactive everyone must become to achieve their revenue goals. More than ever, that means hiring, training and managing – often for the first time – a dedicated sales rep (or sales team). And that’s simply a process not many business owners and senior executives are comfortable with or have much experience with. Our goal with this eBook is to help fill in those gaps.”
How to Manage Sales in the Market Research Industry provides a proven sales management framework with topics like:
- Creating a Sales Culture
- The Right Sales Structure
- Hiring & Training
- Management Tools
- Goal Setting and Commission Plans
- Measuring for Success
How to Manage Sales in the Market Research Industry can be downloaded for free when you CLICK HERE.
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