‘Start at the End’… a Book Review

June 5th, 2013

I recently bought and read the book, Start at the End: How Companies Can Grow Bigger and Faster by Reversing their Business Plan, written by Dave Lavinsky.  On a scale of 1-10, I’d give it a 7 – pretty good.

The premise is all about crafting a business plan… but doing so by starting at end.  So, for example, rather than asking, “We’re a $2 million company now… what level can we grow to next year… and the year after that… and the year after that?,” it pushes us to ask, “What will my company look like in 10 years?  Now, how do I get there?”

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