May 21st, 2013
Every (yes, every) Saturday morning since we opened the doors to Harpeth Marketing, I have gone to a local coffee shop (in fact, I’m here now as I write this) to work on things not necessarily related to taking care of clients. One of those tasks is writing… for my blog, my monthly article for Quirk’s or developing an eBook.
But this week… I hit the wall. After 60+ weeks of crankin’ it out… I didn’t know what to write about. I went to my editorial calendar… but I hadn’t looked this far forward so no topics were listed. What am I going to write about… what do I want to write about?
And then it hit me… that is not the question to be asking. Then question is (and should always be)… what do my clients (and prospective clients) want to read about? What’s important to them? What do they care about?