Not blogging yet? Here are 10 reasons why you should!

August 7th, 2018

bloggingI was having a conversation about marketing last week with the owner of a small firm… and we covered a broad range of topics. When we got to ‘blogging,’ he asked, “Why should I blog?” When I saw that he wasn’t kidding, it dawned on me that there may be many small business owners in the same boat – questioning the value of a consistent writing program like blogging.

So, for you, Mike – and small business owners everywhere – here are the top 10 reasons why blogging MUST be a part of your marketing mix:

Continue Reading…

Planning for 2019? It’s not too early to start.

July 31st, 2018

While it’s only the beginning of August – and we’re all in the middle of the summer doldrums – now is the perfect time to start planning for 2019 and thinking about your marketing & sales for next year. Five months may seem like plenty of time to get ready… but you’ll get busy this Fall, and January 1st will be here before you know it.

So, block of a little time RIGHT NOW to start thinking about improving your marketing & sales efforts for next year. And the absolute best way to do that is to make sure you understand all of the things going on in and around your business. What you learn will form the foundation for making smarter marketing & sales decisions next year. To help, here are 6 suggestions to get you started

Continue Reading…

5 Times When You Should Turn Down a Project.

July 17th, 2018

turn down a project

While we all have some level of responsibility to help grow our businesses – and for business leaders, there’s the added responsibility of keeping our employees employed – sometimes, as painful as it might be, there are projects that you just need to walk away from. Why? Because taking on those projects can do more harm than good.

Based on conversations with clients and my own experience, there are 5 times when you should turn down a project:

Continue Reading…

A 3-Point Tune-up for Your Sales & Marketing

June 26th, 2018

We’re halfway through 2018… how are you doing so far?

Like taking your car to the mechanic every 5,000 miles, halfway-through-the-year is a good time to “look under the hood” of your sales & marketing efforts to see how you’re really doing. If your “engine” is running smoothly… great! If it feels a little rough… it might be time for some ‘tweaking.’ And if it is, we hope this 3-Point Tune-up will help.

Continue Reading…

Has marketing changed over the years? ‘Yes’… and an even bigger ‘No!’

May 7th, 2018

marketingWe hear it all the time… “Marketing is so different compared to the way it used to be.” Or, “Marketing is changing so fast that I can’t keep up.” And you know what? Both statements are true.

Think of all the technology-driven tools, developed in just the past few years, that have impacted the way we work: marketing & email automation, social media, CRM and SFA, data & analytics, SEO and – more recently – chatbots, AI and blockchain. In fact, there are more than 5,000 (!) software platforms and apps purpose-built to support marketing and sales. (Want to see them? Click here: https://cdn.chiefmartec.com/wp-content/uploads/2018/04/marketing_technology_landscape_2018_slide.jpg)

It’s mind-numbing!

Continue Reading…

8 ‘Excuses’ for Not Embracing Sales and Marketing… and What to Do About It

April 10th, 2018

During the time I’ve been in this industry, I have often said that, “Market Research is an industry that does not embrace sales and marketing.” And in 12+ years, no one has ever disagreed with me about that.

To be fair, certain segments – tech providers and panel companies, for example – have done a better job of making sales and marketing an integral part of their organizations. But one of the core segments of the industry – market research agencies and consultants – uhhh… not so much!

And when I chat with the leaders of these agencies about their lack of sales and marketing activity, they always respond with some sort of reason. Make that, some sort of “excuse.” So, for each of these excuses, I want share a new way to think about it.

Continue Reading…

For Sales & Marketing Success: Finish What You Start

March 27th, 2018

One of the first questions I ask during an initial exploratory call with a prospective client is, “What kind of marketing and sales are you doing now?” And I generally get the kind of answers you’d expect…

  • “We blog once or twice a month.”
  • “We network at conferences.”
  • “We send out a monthly e-newsletter.”
  • “We’re all on LinkedIn.”

And so on.

And it all sounds pretty good on the surface, but once I dig a little deeper, I find that even though many of these firms have taken the first step… they rarely finish what they start. For example…

Continue Reading…

8 Ways to Get Marketing and Sales to Work Together

March 13th, 2018

marketing and salesThe Marketing and Sales functions are two parts of the same engine – the business development engine – and yet, in too many organizations, they operate in very distinct silos, each pointing fingers at one another for not working as a team and, ultimately, blaming each other when revenue goals are not hit.

But when Marketing and Sales work in unison, each supporting one another and taking advantage of what the other has to offer, both functions can achieve new levels of success. Here are 8 proven ways to get these two critical functions to work together…

Continue Reading…

We'd love to chat