Want Effective New Year’s Resolutions? Start by Fixing Your Problems.

January 9th, 2018

Well, here we are… at the start of another calendar year. [By the way, Happy New Year to you and yours!] And like most years, with our annual New Year’s Resolutions, we think about what we can do to improve our lives – both personally and professionally – in the coming months. I’ll leave the ‘lose weight’ and ‘quit smoking’ type of resolutions to you and focus this post on a few things related to your business.

Since 99.99% of us want to grow our business in 2018, I want to suggest a different way to go about creating your resolutions… one that can truly have an impact on the growth of your firm: start by fixing your problems!

Continue Reading…

The Top 10 Marketing & Sales Posts of 2017

December 26th, 2017

One of the ways that we support our mission of helping the Market Research industry to more fully embrace marketing & sales is to provide educational and useful content to the marketplace… in the form of eBooks, in-person presentations, webinars, tip sheets and – in 2017 – more than 50 articles and blog posts. To the thousands of visitors who came to our website this year to read that content… “thank you!” And for those of you who are not regular or frequent visitors, here is a list of the Top 10 Posts of 2017…

Continue Reading…

Corporate retreat coming up? Here are 3 key questions to answer there.

December 12th, 2017

It’s that time of year when a business will gather its management team together and head to a secluded location somewhere in the woods or at the beach for their annual corporate retreat – to talk about and make plans for the future of their firm.

I am a HUGE fan of the idea (even doing it when I was a solopreneur: http://www.harpethmarketing.com/competitive-advantage/corporate-retreat-part-1/). In fact, we had this year’s corporate retreat just last week… and I have the pages and pages of flip chart notes to prove it!

As you prepare for your retreat, I believe there are three key questions that must be asked, discussed and collectively answered by the group. They are:

Continue Reading…

Looking for Growth? Do Just One Thing Differently in 2018.

November 28th, 2017

commit ‘Tis the season! No, not the holiday season. The season for planning for next year.

Have you started yet?  Have you even started thinking about 2018?

Planning is hard work. It requires time, critical thinking and attention to detail – all at a time of year when we are often very busy. And while I genuinely believe in the value of planning, there are a large percentage of my blog readers who won’t do it.

For those who fall into that category… I’ve got your back!

Continue Reading…

Want to Be Successful at Sales? Then Change your Mindset.

November 21st, 2017

salesI hear these kinds of statements all the time in our industry:

  • “I don’t like selling.”
  • “I’m no good at sales.”
  • “I don’t want to sell.”

I think one of the reasons I hear those things is because of the perception of the profession of selling. Consider this… when I say the word, ‘salesman,’ what sorts of images comes to mind for you? The stereotypical used-car salesman? That guy near Disneyworld selling time shares? Or (for those of you in my generation) maybe Herb Tarlek, the radio ad salesman from the late 70’s sitcom, WKRP in Cincinnati?

I get it. No one really wants to associate with “salespeople” like that.

Continue Reading…

The 4 Reasons You’re NOT Doing Marketing & Sales

November 7th, 2017

marketing & salesWe all want to do more business development – more marketing & sales – because we know it’s important for the health of our firms. And yet we don’t.

Why is that? Why are we rarely implementing marketing & sales at a level and frequency that we wished we were? What’s holding us back?

Continue Reading…

How Sharp are Your Marketing and Sales Skills?

September 12th, 2017

study1Over the next couple of months, I have the privilege of speaking about marketing and sales at several Market Research industry events:

These events got me to thinking… every year, most MR professionals and principals attend a few conferences, workshops or webinars as a means of improving their research skills and staying on top of new trends in our industry.

But what about staying on top of business development for your firm? What can you do – in addition to attending the events above – to improve your marketing and sales skills? To help, here are few other resources to investigate if your marketing and sales skills need brushing up…

Continue Reading…

Are you ready for ‘conference season?’

August 22nd, 2017

conferenceFor as long as I have been in the market research industry, Fall has been ‘conference season.’ And while organizations like Quirk’s have established solid events in the first part of the calendar year, September-October-November continue to host most of the industry’s top events:

Insights Leadership Conference

TMRE – The Market Research Event

The ESOMAR Congress

The Corporate Researchers Conference (CRC)

The AMA Annual Conference

If you’ve got conference plans on your calendar this Fall, there are three areas that – if you’re properly prepared – can have a dramatic impact on your success at these events.

Continue Reading…

We'd love to chat