March 29th, 2016
8 Tips for Building Better Services with Surveys
In the perfect personification of ‘the cobbler’s’ children having no shoes,’ I am amazed at how many market research firms – that conduct studies for clients across the U.S. and around the world – don’t conduct any for themselves.
And the oddest one of those is the huge percentage of firms that don’t conduct a client satisfaction survey after each project. Why is that?