March 27th, 2018
One of the first questions I ask during an initial exploratory call with a prospective client is, “What kind of marketing and sales are you doing now?” And I generally get the kind of answers you’d expect…
- “We blog once or twice a month.”
- “We network at conferences.”
- “We send out a monthly e-newsletter.”
- “We’re all on LinkedIn.”
And so on.
And it all sounds pretty good on the surface, but once I dig a little deeper, I find that even though many of these firms have taken the first step… they rarely finish what they start. For example…