November 21st, 2017
I hear these kinds of statements all the time in our industry:
- “I don’t like selling.”
- “I’m no good at sales.”
- “I don’t want to sell.”
I think one of the reasons I hear those things is because of the perception of the profession of selling. Consider this… when I say the word, ‘salesman,’ what sorts of images comes to mind for you? The stereotypical used-car salesman? That guy near Disneyworld selling time shares? Or (for those of you in my generation) maybe Herb Tarlek, the radio ad salesman from the late 70’s sitcom, WKRP in Cincinnati?
I get it. No one really wants to associate with “salespeople” like that.