September 12th, 2017
Over the next couple of months, I have the privilege of speaking about marketing and sales at several Market Research industry events:
- QRCA’s Business Development SIG inaugural event
- The Insights Association Annual Conference
- Greenbook’s Insights Marketing Day
These events got me to thinking… every year, most MR professionals and principals attend a few conferences, workshops or webinars as a means of improving their research skills and staying on top of new trends in our industry.
But what about staying on top of business development for your firm? What can you do – in addition to attending the events above – to improve your marketing and sales skills? To help, here are few other resources to investigate if your marketing and sales skills need brushing up…