What We Do
At Harpeth Marketing, our goal is simple… to help our clients put in place marketing & sales programs and systems that help to grow revenue. We do this through a variety of consulting engagements and outsourced marketing services.
When outside expertise and experience is necessary, we provide a full range of Consulting Services that are tailored to meet your specific needs:
- The Planning & Execution Management program, where we work side-by-side with your team to create and then manage the execution of a comprehensive marketing & sales plan. As part of our work together, we teach you how to do what we do, providing you with a sustainable program for profitable growth long after we’re gone.
- The Seller’s Reality™ helps you stay on top of what’s going on outside the walls of your office by gathering insights from groups that can impact your firm’s success – your current clients, your past clients and your competitors.
- Marketing & Sales Coaching engagements are designed for the leaders of market research firms that need the objectivity and candor of an outside marketing & sales expert. These can include 1-on-1 sessions or group programs.
- Marketing & Sales Audits provide a head-to-toe look at everything you’re currently doing to grow your business, an analysis of that information and recommendations for moving forward.
Outsourced Marketing Services provide an effective and stress-free way to help build awareness across the industries you serve, effectively position your firm in the marketplace and develop relationships with prospective buyers to help generate revenue… all for less than the cost of a full-time employee.
Our comprehensive outsourced service is the Lead Builder Program™, a year-round initiative built on Lead Generation and Lead Nurturing. This program connects with your prospective buyers to continually “feed the top of the sales funnel” and then consistently communicates with those leads over a period of time. When ready, the “project ready” prospects are passed back to you for responding to RFPs and discussing project design.