Seller-Doer Workshop

 

If you’re a solopreneur, or the owner or a senior leader in a small market research firm, then your job description also includes more than just ‘research.’ There’s an awfully good chance it also includes sales and marketing.

The problem is that, as a “seller-doer,” you likely don’t have the knowledge, skills or tools necessary to be successful at selling… or at least as successful as you need to be. Or worse, you don’t want to sell or don’t like to sell.

So, what happens? Rather than consistently dedicating a portion of your time to selling, you fall back into doing those things that you’re most comfortable for them… project work, client management, etc. And the more of that you do, the less selling you do, taking you further and further away from achieving your revenue goals.

If you’re a seller-doer and that describes you, we can help…

Harpeth Marketing’s Seller-Doer Workshop™ was developed specifically to address the challenges of research professionals – like you – who have also been tasked with selling, but don’t really know how to go about being successful at it.

9 Reasons Why You Can’t Miss this Event

The Seller-Doer Workshop™ is the #1 sales training program in the Market Research industry. Here’s why…

  1. It’s completely online, there’s no time or money spent traveling to a hotel or conference venue; participate from the safety of your home… or anywhere with an internet connection.
  2. It’s proven! More than 60 MR professionals have graduated from the Workshop in the first three cohorts. Scroll down to see what some of our past participants have said about it.
  3. By broadening your understanding, we’ll help you to dispel old myths you might have about selling… and maybe even get you to like it!
  4. The content is continually updated, based on feedback from participants. In the upcoming session, for example, two new sections are ‘social selling’ and ‘selling with Zoom.’
  5. And because many of you also handle marketing for your firm to help support your sales efforts, we’ve added a brand new Marketing Module starting in 2021.
  6. You’ll walk away from the workshop with a toolbox full of tips, tricks & techniques to help you acquire new clients and retain existing ones.
  7. If you miss one of the online sessions – or just want go back over a particular topic – no worries… you can simply watch the recordings we send out.
  8. The Workbook we provide is a comprehensive resource… not only does it give you a place to take notes during the online sessions, but the ‘homework’ pages in it will bring the online lessons to life and help you to customize them to your individual situation.
  9. This program is purpose-built for the Market Research industry. Steve Henke, our presenter, is the leading expert in sales & marketing for firms in the MR industry and brings his years of experience to bear with this program.

The next Seller-Doer Workshop will take place in Q1, 2021. Stay tuned for more information.

The Workshop Agenda

MODULE 1

An Introduction to Selling

  • Two Guiding Principles
  • The challenges you face as a seller-doer
  • The 7 core philosophies of selling
  • The Sales & Marketing process (the “Pyramid)

The Language of Sales

  • Problem solving
  • Feature / Benefit / Advantage
  • Asking questions
  • Responding to objections

MODULE 2

Acquiring New Clients

  • Your elevator pitch
  • Be active on LinkedIn
  • Social selling with LinkedIn
  • Delivering capabilities presentations
  • Smart use of Zoom
  • Fun zoom tips
  • Buyer types/roles
  • Cold emailing
  • Cold calling
  • The 1 question every prospect has
  • The most important thing you can do

A short video snippet from the Workshop…

MODULE 3

Maintaining and Growing Existing Clients

  • How well do you know your client companies?
  • How well do you know your client contacts?
  • Client touch points
  • Getting personal with clients
  • Showing gratitude
  • Managing key accounts
  • Measuring your relationships
  • Leveraging clients for proof sources
  • Cross-selling & Up-Selling
  • Re-engaging former clients

MODULE 4

Marketing

  • Two critical definitions
  • Core strategies
  • Go-To-Market strategies
  • Tools to Help You think strategically
  • Tips & Tricks for the most popular tactics
    • Website
    • Email marketing
    • Content Marketing
    • Social Media

MODULE 5

Your Personal Sales & Marketing Plan

  • First, do your Research
  • Goal-setting (2 ways)
  • Final strategies
  • Tactics: Activity & frequency
  • Tactics: Key Account Activities
  • Management: Visual Calendar
  • Management: Sales Pipeline
  • Measuring Sales
  • Measuring marketing

How it Works…

Step 1: You’ll log in online on five consecutive Fridays, each time for approximately a 1½ -hour lesson.

Step 2: After each lesson, you’ll have a week to complete your “homework” (estimate 3-4 hours each week), where you’ll apply what you learned online to your unique situation. And yes, we provide the workbook.

Step 3: After five lessons and five rounds of homework, you’ll ‘graduate’ with the new skills and new techniques necessary to be more effective at selling. In addition, you will also have created a customized & personalized sales plan – a repeatable process that will help drive your success for years to come.

Do you have more than one seller-doer at your firm? Bring them all, even if they’re scattered around the country. We have discounted tickets for groups of 2-3 and 4-5. And every participant receives their own log-in credentials and their own Workbook.

Have a large group of seller-doers? Talk to us about a Customized Sales Training Workshop. CLICK HERE to learn more.

The next Seller-Doer Workshop will take place in Q1, 2021. Stay tuned for more information.

Speaker bio…

Steve Henke is President and Founder of Harpeth Marketing, experts in marketing & sales solutions for the Market Research Industry. Before starting Harpeth Marketing in 2012, Steve was President of 20|20 Research for six years, tripling revenues during his time there. His background includes marketing & sales staff and management positions in several industries. In addition, he has started & managed multiple sales teams and built & delivered sales training programs to salespeople across the country. Steve is also a highly-regarded presenter in our industry, having spoken at numerous events hosted by the Insights Association (and CASRO & MRA before that), Greenbook, Quirk’s and QRCA. He is also the most prolific writer about sales & marketing in our industry, having authored over 400 articles and a dozen eBooks.


What past participants had to say…

“The workshop exceeded my expectations. The practical guidelines and real-life examples helped to drive things home. I’ve already implemented changes based on what I’ve learned, resulting in more impactful client conversations and closed deals!”

Melissa Usseglio
RTi Research

“Steve was engaging, without the typical “sales guy” personality. He provided specific examples, templates for tools to use, and most importantly, ways to hold yourself accountable so you don’t always push selling to the bottom of your to-do list. Very motivational.”

Jennifer Murphy
Decision Analyst

“Thank you Steve for providing a well thought out program and for presenting effective solutions that builds upon our existing strengths and provides ideas for continuous improvement on our sales efforts. At the end of the workshop I emerged energized and ready to ramp up our sales efforts with deepened skills. The training was expertly delivered and you kept everyone engaged and even entertained while learning.”

Amy Siadak
House of Marketing Research

“I highly recommend this course to any seller-doer. It gave me a holistic understanding of the sales process from growing existing customer revenue to expanding your client base. It also provides a step by step process for developing your own personal sales plan.”

Rob Riester
Peel Research Partners, Inc.

“Steve’s knowledge of selling across the board is readily apparent, and he communicates this information clearly and patiently. The workshop materials alone are an incredible benefit. I learned a lot and, perhaps more importantly, my philosophy about sales has been transformed. I truly think that anybody in the supplier or consultancy space would be well-served to take this class.”

Mindy Richards
Convergence Consulting

“Steve brings up the point early on that any activity breeds progress, and just participating in the seminar kickstarted my business development efforts. The seminar is very focused on action and opening up the black box that for us sellers and doers is sales. As a result of attending, I am no longer as overwhelmed and mystified of the whole business development thing and taking clear steps forward.”

Ted Kendall
TripleScoop Premium Market Research

“Steve’s seller/doer workshop is a very quick way to collect a lot of learning around the selling process and how to make a consistent sales effort. I now use it as a constant reminder to keep up the sales effort.”

Chris Hauck
Lynx Research Consulting

“The sessions were well organized, in depth and provided a platform for creating a better sales mentality for those with multiple responsibilities.”

Brad Larson
Ironwood Insights Group, LLC

“This is a highly-focused virtual “boot-camp” to get those who aren’t comfortable selling to put themselves in a healthy selling mind-set.”

Jeff Walkowski
QualCore.com Inc.

“This workshop is unique. There is no other sales workshop oriented to people working in this field. Steve really understands all our challenges. I am very happy because it’s encouraging me to start doing things in a different way and give more structure to my sales plan.”

Maria Parra
Ingenium Research

“Even as a dedicated salesperson, this workshop gave me a lot to sit down and think about. My colleagues and I have a lot of action items stemming from our conversations about the workshop and the homework items, and we’re excited to take these next steps, further our relationships with both new and current clients, and ultimately win more business!”

Devin Holland
Science and Medicine Group

“Knowing Steve, I had high expectations going into the workshop… so the fact that the Seller-Doer workshop exceeded my expectations really says something!”

Matt O’Mara
Cranbrook Search

The next Seller-Doer Workshop will take place in Q1, 2021. Stay tuned for more information.

 

 

 

 

 

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