Learn How to Grow Revenue…

 

…When it’s NOT Your Full-Time Job!

 

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It’s a harsh reality! You’re an independent consultant… or the owner of small firm… or a senior executive at a mid-sized firm. And even though your business is research… you also have marketing & sales responsibility.

But just because revenue growth is a part-time responsibility, that doesn’t make it any easier or any less important. It’s still critical to your success. Which is why you need to develop marketing & sales knowledge, skills, tools and processes. But where can you go to learn those things?

Right here! Designed for the Market Research industry, the M|R Marketing Workshops™ can help you to increase your knowledge, sharpen your skills, acquire the tools and teach you the processes you need to grow revenue.

Lead by Steve Henke, Harpeth Marketing’s Founder and a recognized expert in marketing & sales for the MR industry, each workshop focuses on one of these categories:

  • Strategy:  Proven ideas and methodologies to help you think strategically about the future of your business
  • Management: Tools and templates you can use to install marketing & sales processes at your firm
  • Implementation: The tips, tricks & techniques to get the most out of your marketing & sales tactics

In addition, all workshop participants receive:

  • A comprehensive workbook to help to guide your growth
  • Membership in a private LinkedIn group, open only to workshop alumni
  • Direct, on-going access to Steve Henke to answer your marketing & sales questions

“Steve is an excellent instructor as he brings a wealth of knowledge, experience and insight to the table. His sense of humour and approachability makes for a truly engaging learning experience.”

Fresh Squeezed Ideas, Toronto


 

THE TOPICS

Session Details and 2016 Dates & Registration Information Coming Soon!

The M|R Marketing Workshops™ include the following four important topics…

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“Why Should I Choose You?” How to Differentiate Your Firm in a Crowded Marketplace: Buyers can’t make a decision when all of the firms they’re considering look alike and say the same things. In this workshop, you’ll learn the process for finding your own POD – Point of Differentiation.

CLICK HERE to learn more.

Pen-PaperContent Marketing: Your Key to Building Awareness, Positioning Your Firm and Generating Sales Leads: Creating and sharing useful content on a regular basis can seem a bit daunting. In this workshop, you’ll learn about the different kinds of content, which will work best for you and how to create and deliver content that will attract potential clients.

CLICK HERE to learn more.

Shaking-Hands“I Hate Selling!” Discovering Selling Success for the Non-Sales Person: Just because you’re not a “born salesman” doesn’t mean you still can’t be really good at it. When this workshop ends, you’ll walk away with an armload of ideas, techniques and processes to ensure your business development success.

CLICK HERE to learn more.

WomanownerCreating Your First Marketing & Sales Plan (for the Small Business Owner): As the old adage goes, “If you fail to plan, you plan to fail.” In this fast-paced workshop, you’ll learn the process for creating an effective marketing & sales plan… and also receive a workbook full of templates that you can put to use right away to start growing revenue.

CLICK HERE to learn more.

Session Details and 2016 Dates & Registration Information Coming Soon!

 

STAY HOME!

All M|R Marketing Workshops™ are remote learning events, requiring only your computer, a telephone and internet access, which means…

  • No travel expenses, no meals and no lost time on the road.
  • You can participate from the convenience of your home, office or favorite coffee shop.
  • Each workshop is offered multiple times each year to fit your schedule
  • You can learn as a team… have your colleagues join you at your computer for one low price.

“As a sole proprietor, it is not always easy to schedule time for marketing. Steve’s online workshop gave me the “push” and tools I needed.”

What They Think Research, Nashville


 

THE PRESENTER

HM-Steve-Henke-headshot-fullSteve Henke, founder of Harpeth Marketing, draws on a 30-year career in marketing, sales and corporate management. He started as a technical sales representative for the DuPont Company, his first position after graduating from college. Over time, he moved into progressively more responsible positions in marketing, marketing & sales management and various executive positions. In 2001, he founded Marketing Mentor, a marketing consultancy serving businesses in the mid-South, one of which was 20|20 Research. In 2005, he was brought in as President of 20|20 and led efforts that tripled annual revenues over the next six years. While there, 20|20 was also named one of the 10 most innovative firms in the industry in the GreenBook Research Industry Trends Report. He founded Harpeth Marketing in the Spring of 2012.

 

FOR MORE INFORMATION

To learn more about the M|R Marketing Workshops™, contact us at Workshops@harpethmarketing.com or call +1.615.866.0430.

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