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The Competitive Advantage

January 27, 2016

A Brilliant Example of Communicating in Plain, Simple English

simple2I’ve been looking for some new software lately to help with processing credit cards online for our upcoming workshop series. One of the vendors I was investigating is WaveApps.com.

While I was browsing their website, I did something I almost never do… I took a look at the Terms of Use. You know… that long, legal document that we usually completely ignore, or when necessary, just click ‘Agree’ and move on.

But WaveApps has done something remarkable… something I’ve never seen before with this kind of document.

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January 13, 2016

Are You an Expert?

expert2The 3 things you must have to truly be called an ‘expert.’

Read through many (if not most) websites in our industry and you’ll find that many firms – and the top employee(s) at those firms – claim themselves to be experts in their particular field… methodology experts… industry experts… application experts… or some combination of those. Further, an intellectual industry like Market Research is a great place in which to be an expert. Expertise is why we get hired. Expertise can differentiate us from our competitors. Expertise is how we position ourselves in the marketplace.

But what does it take to be an expert? Or more importantly, to be perceived by others (your clients and prospects) as an expert? I think there are three critical factors…

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January 4, 2016

Marketing Measurement: 3 New Methods You Have to Try in 2016

measure2Measuring your marketing & sales is critical. Why? Because it tells you if what you’re doing is working… or not. If it’s working – do more of it! And if it’s not working – stop doing it! Or figure out how to change it to achieve better results. Good stuff, right?

But the reality is this – and it doesn’t matter who you talk to – when it comes to marketing & sales, everyone universally agrees that the one aspect of it that we all hate is the tedious task of measurement.

Yeah, we do it (sort of!)… but we hate it.

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December 30, 2015

Top 10 Blog Posts & Articles of 2015

Top10As 2015 draws to a close – and we put a wrap on another year of content – I thought it would be interesting to look back at the year and highlight our top 10 blog posts & articles… those that generated the most likes, views and comments.

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