Harpeth Marketing Founder, Steve Henke, Chosen to Speak at MRA’s CEO Summit
FRANKLIN, TN, December 4, 2014 – Harpeth Marketing, a leading provider of outsourced marketing services and consulting to the Market Research industry, today announced that its founder, Steve Henke, has been selected as one of only six presenters at the 2015 CEO Summit, sponsored by the Marketing Research Association (MRA). It takes place February 8-10 in Napa Valley, California.
Henke’s session is titled, “Differentiating your firm is a crowded marketplace.”
In this fast-paced session, the attendees will discover what most firms commonly say are their PODs (points of differentiation) and why they’re wrong!; how to determine the best PODs for their firm; what to do after they’ve established their PODs, and; 15 examples of real-world PODs they might consider.
To learn more about MRA’s CEO Summit, go to: http://summit.marketingresearch.org/index.cfm
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