Consulting & Coaching

When the marketing & sales experience and expertise you need doesn’t exist in-house.

Firms in our industry without experienced marketing or sales leadership often need to look outside for guidance and direction. For those businesses, Harpeth Marketing can help in three different ways:

  • Consulting
  • Coaching
  • Special Projects

Coaching & Consulting

For the leaders of Market Research firms that need to tap into outside perspective and expertise related to marketing and sales, Steve Henke, our Founder and President, can serve as a valuable and experienced resource.

Steve draws on a 30-year career in marketing, sales and corporate management, including 6 years as President of 20|20 Research, during which time he led efforts that tripled annual revenues. Since founding Harpeth Marketing in 2012, Steve has worked with scores of firms in the Market Research industry and brings to bear that experience in today’s ever-changing and ultra-competitive environment.

In a consulting capacity, Steve works with the leadership of your team to spearhead discussions on challenging topics like strategy, positioning and sales management. He can also serve as a sounding board for new ideas, problems, future direction, etc.

As a coach, Steve can be called on to help guide your marketing and sales efforts, working side-by-side with your marketing and sales teams on a short-term basis or in a long-term arrangement, until a more permanent solution is found.

Special Projects

Many firms engage Harpeth Marketing for those marketing & sales projects where the expertise does not exist in-house or third-party objectivity and anonymity is needed. This could include projects like:

  • Marketing & Sales Plan development – to create a comprehensive marketing &/or sales plan to help drive your growth, including strategies, tactics, timelines and budgets.
  • Marketing & Sales Audit – to analyze what you’re doing now, understand what’s working & what’s not and to make recommendations for future enhancements.
  • 360o Review – an in-depth look at your company, your clients & your competitors.
  • Secret shopping – to develop a deeper understanding of the way your competitors conduct business.

To learn more about how Harpeth Marketing’s Consulting & Coaching Engagements and our Special Projects can benefit your firm, email us at, call us (615) 721-5330 or…


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